We like getting phone calls at 7:00pm on a Friday night. Means our efforts in Adwords and organic SEO are working. Thanks for making things so simple right out of the box.

~Brad Woodall

Calculate Your Pay Per Click Budget

Generate The Number of Deals You Want.

I don’t know about you, but the first question I ask when I’m considering a new marketing channel is, "How to calculate my budget so I can generate the number of deals I want?"

We find that success in Pay Per Click advertising is similar to what is needed when using direct mail.

Investors that dip their toes in pay per click just as in direct mail don’t do well. If you only send 500 letters one time, the odds of doing a deal are pretty thin. The same is true for pay per click.

A Simple Exercise in Determining Cost

Answer these questions to get an idea of what to expect so that you can have fast and lasting success:

How much does a typical real estate deal make you in profit?

Personally, we like to shoot for $25,000 in profit for our flipping business.

How many leads does it typically take you to get a deal?

We generally go through about 7 to 10 leads to get a deal.

How much do you typically end up paying for each lead?

It varies on the marketing channel, but the average for us is about $200 per lead.

Now, let’s look at what we can expect to spend to generate a deal that could make us $25,000. If we go with 10 leads to get the deal and $200 per lead, we’re going to spend $2,000 (10 x $200) to get the deal that will make us $25,000. I don’t know about you, but I’d do that all day long!

How many deals do you want to do per month with Pay Per Click?

If you’d like to do 2 deals per month, you probably should consider that you’ll spend roughly $4,000.

Understanding this simple calculation can mean the difference between success and failure with Pay Per Click. Investors that get into Pay Per Click expecting to get by with a $500 budget per month are not likely to get much of anything but anxiety.

What Our Customers Are Saying About Our PPC Services

Hey Danny, just wanted to let you know that your PPC management service has been killing it for us! We also just moved forward with your SEO service. Everything has been awesome with your guys and services.

~Alex Wentland

I just wanted to let you know how happy I am. I launched my Lead Propeller motivated seller site a few months ago, and had you guys setup and manage a PPC and SEO campaign about 2 months ago. I just bought a house on Monday this week as a result of my PPC, and I listed it for sale (as-is) on Wednesday. As of today (Thursday), I have received 4 offers (2 over asking price) and will make a profit of about $25K after commissions and closing costs! This is going to pay for my marketing for the next 3 years!

~Owen D.