Computers have become an integral part to our daily lives. We use them for work, play, information, and entertainment. Most importantly, computers have changed the way we do business. Let’s face it, direct mail is dead. Here are the 3 reasons your computer is your best tool for REI lead generation.
It’s Cost Effective
“Pfft, is it really?”
True, it may take a considerable investment, of both time and money, to get things going online. However, after you get over the initial sticker shock, you’ll find that the benefits and pay off of managing a website and SEO is worth the price.
A great website can broaden your reach, allowing you to get more leads with the fraction of the effort and cost it takes to do other forms of marketing. Don’t believe us? Listen to an investor share his experience about the first deal he netted with his LeadPropeller website.
Your Business Never Stops
No matter how much of a REI rockstar you are, you’re still human. You need to take breaks, sleep, spend time with loved ones, go on vacations, and explore other hobbies. That doesn’t mean your business needs to stop just because you do.
Having a website allows your business to operate 24/7. Why do you want that? Well, you want to be the first point-of-contact for leads so you have a better chance of converting those leads into deals. Basically, “the early bird gets the worm.” You’ll be able to provide and receive information to leads much faster than investors relying on methods such as direct mail (RIP).
The best part of of a non-stop business? You can beat your competition in your sleep…literally.
While those other guys are busy with changing the font on their direct mail or scattering bandit signs across the city, your website will be like a silent ninja in the night as it takes all the motivated seller leads (sneaky).
Gets Along With Your Other Strategies
So, maybe a large portion of your targeted leads are senior citizens who really respond to your direct mail. Great! You should still make a website nonetheless. While technology is slowly killing direct mail, it can still play nice with it.
An easy way to do this is putting a call-to-action on your direct mail to go to your new, fancy website. There, sellers can learn more about you (your background, credentials, processes, etc) as well as reach out to you.
However, if you want to go completely digital, you can have a 1-2 punch of both a lead generating website and a social media presence. Many investors are finding that, when done right, social media can be an extremely effective tool for lead generation in 2 ways.
First, it serves as an additional channel for motivated sellers to learn about you, your specialities, and (hopefully) how to contact you. True, most deals aren’t directly facilitated on Facebook. But, having an active social media presence can boost your SEO as well as your credibility, 2 things that want to make motivated sellers contact you first.
Second, social media is a great tool to help you network and build a presence. There are many helpful investor Facebook groups that give you an opportunity to share knowledge and build relationships.
But, we know you didn’t become a real estate investor just to make friends. Page groups are also great to advertise your expertise and see who around you in your area may be in need. Sometimes investors start a rehab project that truly stumps them or, worse, can’t finish. Sometimes you just need to be pointed in the right direction. This is where your network comes in.
Let’s be honest, you already know how great a computer is. And, now that you know that it’s useful for real estate investing, you now know how great a computer is for your business. Ready to get started? Join us for a where we show you how 1 investor netted 30 deals in 1 year just by building a simple website. (Hint: it involves breaking some REI rules)
Already prepared for takeoff? We’re ready to be your co-pilot.
"Avoid These 10 Biggest Mistakes Most Investors Make When Trying to Generate Motivated Seller Leads Online"
What you'll learn:
- How to avoid screwing up your real estate investor website so that you can generate more leads and deals
- How to avoid repulsing motivated sellers and instead having them want to do business with you instead of your competition
- How to *capitalize* on the trend of people searching for services on their mobile devices
- How to "shut out" your competition from getting the same leads as you on the internet