Apr 20
outsourcing for real estate investors

Why Real Estate Investors Need to Stop DIY and Start Outsourcing

Created by Kendall Casas

DIY is all the rage in business practices. You see it everywhere. While it makes sense for the average person to do a DIY project once or twice, is it really the best decision for your real estate investing business to have every aspect done yourself? Outsourcing for real estate investors is more cost effective in the long-run, there’s no arguing that.

Which parts of your business does it make more sense to DIY or to outsource? There are so many things you have to consider. That’s why we’re going to break down all of the different parts of your business and do a side-by-side comparison on how effective it is to DIY or outsource.  (more…)

Apr 06
is wholesaling houses right for you

Is Wholesaling Houses Right for You? Types of Real Estate Investing Part 3

Created by Kendall Casas

Lots of real estate investors ask if wholesaling houses is right for them and their business. The truth is, it’s not for everyone. Wholesaling houses has a lot of stigmas against it both within and outside of real estate investing communities. We’re going to break down what wholesaling is, what the popular wholesaling strategies are, as well as the pros and cons of wholesaling houses so that you can determine if it’s the right type of real estate investing for your business.

If you haven’t already done research on the other types of real estate investing, check out part 1 and 2 of this series. We go over the strategies and pros and cons of house flipping in part 1, and the pros and cons of renting in part 2. Find the best type of real estate investing for your business! (more…)

Mar 09
how to boost your real estate investing website credibility to increase leads

How to Boost Your Real Estate Investing Website Credibility

Created by Kendall Casas

Ranking your real estate investing website is great, but it doesn’t mean a whole lot if your target audience doesn’t think you’re trustworthy. To make sure you get conversions you need to boost your real estate investing website credibility. What’s credibility? I’m glad you asked!

Think about when you do a search for something in Google. Why do you click on the link you click on? It’s because you believe that link will answer your search query – but why? Whether you do it consciously or not you’re looking for the most credible website to visit. That’s exactly what your target audience is looking for. Let’s learn how you can easily boost your real estate investing website credibility so that your visitors convert into leads. (more…)

Feb 16
changes in facebook for real estate investors

Changes in FaceBook for Real Estate Investors

Created by Kendall Casas

Is your real estate investing business on FaceBook? Great! It should be. FaceBook for real estate investors is one of the best ways to get your business in front of potential leads. However, there has been a recent change to FaceBook’s algorithm that might spell disaster for your organic reach.

Ever wondered how often you see business pages and ads in your newsfeed? Yeah, so has FaceBook. That’s why Zuckerberg announced a change to the newsfeed algorithm in early January of this year. Let’s talk about the change and what it means when it comes to FaceBook for real estate investors like yourself. (more…)

Jun 16
video testimonials increase leads

Video Testimonials Increase Leads

Created by Kendall Casas

Every business knows that customer reviews and testimonials are branding gold. For businesses that deal with personal and emotional deals, like real estate investing, testimonials will help build a solid level of trust between you and your customers. Which is why you should be using video testimonials for your real estate investing business. In fact, video testimonials will increase your leads!

All testimonials are good for business, but video testimonials add another layer of consumable media for for clients. Before we get into the deeper marketing stuff, though, let’s talk numbers. (more…)

Dec 09
pay per click for online lead generation

Online Lead Generation Part 3: Pay Per Click for Real Estate Investors

Created by Kendall Casas

Welcome back to the online lead generation series of articles! In this blog we’ll be going over pay per click strategies for real estate investors. In our last two parts, we talked about making a plan for website promotion, and what it takes to have a high converting website.

Today we’re talking about PPC (pay per click) and generating leads the first week of having your website live.  (more…)

Nov 14
website promotion

Online Lead Generation Part 2: Website Promotion

Created by Kendall Casas

This week we will be talking about website promotion for your real estate investing website. Last week we started our talk about generating motivated seller leads online.

Online is where I get the majority of my leads. Generating leads online is basically a 3 step process: (more…)

Oct 28

Online SEO Guide Part 4: SEO Checklist

Created by Kendall Casas

Welcome back to our LeadPropeller online SEO Guide, where you will learn all you need to know about SEO so you can make your real estate investor website rank higher in searches.

In part 4 of our online SEO Guide, we will be going over an SEO Checklist for your website’s content. This is definitely a resource that you should keep with you so that your real estate investor website stays optimized and top ranking. Let’s go! (more…)

Sep 15

3 Take-Off Strategies For Your Real Estate Investor Website

Created by Kendall Casas

Having a real estate investor website is the first step to getting more leads and ultimately growing your business. Having a successful real estate investor website is the second step.

There are two methods to use when working on building your web presence for your website. The first is a take-off strategy (the one which we’ll talk about in this blog post), and the second is the long-term strategy (which we’ll talk about in another blog). Both strategies boil down to the same thing: getting your site traffic. (more…)

Aug 25
This article will go in depth to cover how great content can increase traffic to your website

Great Content Increases Traffic to Your Website

Created by Danny Johnson

Increasing website traffic is the cornerstone of any successful business with an online presence. While some companies entered the internet-era with an already-established name, others have had to find their way and grow with the worldwide web. For businesses still finding their way, increasing traffic to your website may seem like a difficult journey. But never fear, and never underestimate the power of content.  (more…)