It’s no secret that real estate is an emotional industry to do business in. When someone is stuck with a house that’s falling apart and no way to afford the repairs, they get scared, sad, stressed, and sometimes angry. When you’re marketing to motivated sellers, you walk a fine line between appealing to their emotions, and being offensively honest about their situation. Let’s talk about sentimental ads for real estate investing, and how high converting it is for business when it’s done right!
What is a Sentimental Ad?