In real estate investing, your marketing is all about getting your name out there to motivated sellers and other investors. You know how important SEO and PPC are, but did you know you an use PPC to boost SEO in your marketing strategy online?
SEO (search engine optimization), is all of your on-page and blog content that leads back to your services and establishes your online presence. For real estate investors, that’s all of the things that motivated sellers read and click on to be taken to your website when they make a Google search like “sell my house for cash“. So, of course, SEO is an essential part of having a business website for online lead generation. But what good is that content if no one is finding it, reading it, or interacting with it? (more…)