Local citations are essential for a successful SEO strategy, especially for real estate investors. Why? Because you’re a local service, and without having local citations connecting your business online you won’t rank high in Google and Bing searches. And, as we’ve been over before, not appearing at or near the top of search engine results is bad for business.
We’ve covered the best SEO practices for real estate investors in previous articles. You got a complete SEO checklist, developed a strong user interaction strategy for your website, and learned everything you need to know about black hat and white hat SEO tactics. But we haven’t gone over local citations for your real estate investing business yet.
Let’s start at the beginning! (more…)
You read that right. 93% of your potential leads aren’t picking up the phone because you don’t have a local phone number for your real estate investing business. That’s an unacceptable number of leads that you’re losing for such a simple reason.
If you thought that having an out of town area code isn’t a big deal, think again.
In a case study, Software Advice found that “80% of people are extremely unlikely to pick up for an out-of-state phone number” and “13% of people are unlikely” to do the same.
Everyone knows what a form looks like. In fact, you have them on your website already. But why is having custom forms such a big deal for real estate investors?
That’s what we’ll be talking about today! We’ll go over what makes custom forms so high converting, how you can customize your own, and the other awesome features involved like text and email auto responses.
That way you won’t lose another lead because of slow follow up time. Let’s go! (more…)
How Should You Market Your Real Estate Investing Business?
Knowing how to market your real estate investing business is the most important part of this line of work. Why? Think of it this way: if people don’t know you exist then how are you going to get leads?
The truth of the matter is, as the owner of your own business you need to be wearing lots of different hats. And the most important one has got to be marketing. You can’t get leads, or connect with other investors, or sell your inventory if you don’t market your real estate investing business. (more…)
Real estate investing and social media sounds pretty self explanatory, right? You’re probably thinking, “Yeah I know, I’ve got a FaceBook, Twitter, Instagram, LinkedIn and all of that. So what?” It goes further than just having a profile, you need to be keeping up with it.
We’ve been over social media marketing before in other blog posts, so we won’t focus so much on marketing in this article. Instead, we’re going to be looking at why your real estate investing business should be on social media, which platforms are the best for you, and how you can expand your business’s brand without even leaving your comfy desk!
Let’s go! (more…)
If you’ve been reading any of our other blog posts you’ll know that we talk a lot about how important content marketing is for building your real estate investing business. If you haven’t been convinced by those articles, hopefully this one will do the trick. And, in addition to the emphasis on content marketing, we’ll show you how you can get a killer content marketing strategy so you website will generate more quality motivated seller leads!
Marketing trends are what drive motivated sellers to your business, so it’s no surprise that there are lots of tips on building a real estate investing marketing strategy for 2017 that are already popping up. As we’ve said before (a lot) what’s the point of having a business if people don’t know about your services?
Ok, ok, you’re probably thinking “I’ve already got a marketing strategy, and it’s working for me. Why should I change it up?” (more…)
It’s no surprise that the housing market is looking to change in the coming year. As basically everyone has stated, mortgages are likely to go up, inventory is going to be tighter, and the cost of building is going to be more expensive. But what does this mean as a real estate investor? After all, real estate investing in 2017 is going to be different than just being interested in the market.
First things first, let’s see what the actual projections are. Then we can see what that means for real estate investing in 2017. (more…)