Oct 20
google vs bing for advertising your real estate investing business

Google vs Bing: Advertising Your Real Estate Investing Business

Created by Kendall Casas

It’s no secret that you should be marketing and advertising your business online. I mean, look at the rest of our articles, it’s pretty clear this is the subject we like to talk about. While we’ve covered paid forms of advertising in the past, one of the questions we get asked a lot is which pay per click platform is better for a real estate investor: Google vs Bing? Well, strap in, because we’re going to show you the pros and cons of both platforms in this article!

Google vs Bing: What’s the Difference?

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Sep 11
sentimental ads for real estate investing

Why Use Sentimental Ads for Real Estate Investing?

Created by Kendall Casas

It’s no secret that real estate is an emotional industry to do business in. When someone is stuck with a house that’s falling apart and no way to afford the repairs, they get scared, sad, stressed, and sometimes angry. When you’re marketing to motivated sellers, you walk a fine line between appealing to their emotions, and being offensively honest about their situation. Let’s talk about sentimental ads for real estate investing, and how high converting it is for business when it’s done right!

What is a Sentimental Ad?

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Sep 10
pro tips to write a press release for real estate investors

Pro Tips to Write a Press Release for Real Estate Investors

Created by Kendall Casas

If people don’t know about your real estate investing business, then how will you be able to provide your services to them? The short answer is, you can’t. Which is why one of the best ways to spread the word about your business is with a press release! We’re going to go over the best tips for how to write a press release for real estate investors so that you can get your business’s name out there.

Before we can get into strategy, though, you’ll need to understand what a press release is and why it’s so good for business. (more…)


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Sep 07
facebook advertising for real estate investors

FaceBook Advertising for Real Estate Investors Strategy

Created by Kendall Casas

Facebook advertising for real estate investors is a great way to build your brand’s awareness, public relations, and target your specific customers. But, it can be tricky to get into if you’re not an online marketing person. If you understand the basics of pay-per-click for real estate investors, then you’ll understand the basics of FaceBook advertising. The two are pretty similar.

We’ve already been over how you should be building your real estate investing business’s social media presence, which helps your ranking and relevancy. The more business social media accounts you have that are linked to your website, and your other social media profiles, the better your SEO is. (more…)


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Sep 06
using ppc to boost seo for real estate investors

Using PPC to Boost SEO: Real Estate Investing Guide for High Quality Visitors

Created by Kendall Casas

In real estate investing, your marketing is all about getting your name out there to motivated sellers and other investors. You know how important SEO and PPC are, but did you know you an use PPC to boost SEO in your marketing strategy online?

SEO (search engine optimization), is all of your on-page and blog content that leads back to your services and establishes your online presence. For real estate investors, that’s all of the things that motivated sellers read and click on to be taken to your website when they make a Google search like “sell my house for cash“. So, of course, SEO is an essential part of having a business website for online lead generation. But what good is that content if no one is finding it, reading it, or interacting with it? (more…)


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Sep 04
7 common mistakes real estate investors make with PPC

7 Common Mistakes Real Estate Investors Make with PPC

Created by Kendall Casas

If you’ve been reading our blog, you know that PPC isn’t something you can just pick up and do like a pro. It’s complicated, and it takes practice and lots of reading to even start to build the right campaign for your business. That’s why we have all of these PPC guides for you, so that you won’t suffer from these common mistakes real estate investors make with PPC.

First thing’s first, if you haven’t gone over our pay per click guide for real estate investors yet, take a look! It has a lot of helpful tips for how you can be getting high quality traffic without spending an arm and a leg. (more…)


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Jun 09
direct mail for real estate investors worth it

Is Direct Mail for Real Estate Investors Worth It?

Created by Kendall Casas

 

Is Direct Mail for Real Estate Investors Working?

As an active investor, you’re already doing lots of different types of marketing. Since you’re marketing off and online, you’re bound to notice that some marketing strategies are working better than others. So the question needs to be asked: Is direct mail for real estate investors worth it?

“Yes!” You might be thinking to yourself, “I got a conversion from direct mail just last month.” That’s great! How many post cards did you send out before you got that one conversion? 100? 500? 2000?

That’s where the problem is. Yes, direct mail will still probably get you some conversions. And, yes, direct mail might even get you a decent response rate, but what direct mail isn’t doing is staying cost effective. (more…)


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May 04
area landing pages to expand your real estate investing business

Area Landing Pages: Expanding your Real Estate Investing Business

Created by Kendall Casas

What Are Area Landing Pages?

Let’s start at the beginning before we dive into this. Area landing pages are a way to show that your real estate investing business operates in different local areas. Basically, area landing pages are additional pages on your website that are specifically made for one location. We’ll talk about that more further down.

For now, let’s see if you even need area landing pages. The businesses that get the best use of area landing pages are SABs or a single-locations service area businessAccording to Moz, a SAB business is: (more…)


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Mar 03
real estate investing and social media

Real Estate Investing and Social Media

Created by Kendall Casas

Real estate investing and social media sounds pretty self explanatory, right? You’re probably thinking, “Yeah I know, I’ve got a FaceBook, Twitter, Instagram, LinkedIn and all of that. So what?” It goes further than just having a profile, you need to be keeping up with it.

We’ve been over social media marketing before in other blog posts, so we won’t focus so much on marketing in this article. Instead, we’re going to be looking at why your real estate investing business should be on social media, which platforms are the best for you, and how you can expand your business’s brand without even leaving your comfy desk!

Let’s go! (more…)


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