Is Direct Mail for Real Estate Investors Working?
As an active investor, you’re already doing lots of different types of marketing. Since you’re marketing off and online, you’re bound to notice that some marketing strategies are working better than others. So the question needs to be asked: Is direct mail for real estate investors worth it?
“Yes!” You might be thinking to yourself, “I got a conversion from direct mail just last month.” That’s great! How many post cards did you send out before you got that one conversion? 100? 500? 2000?
That’s where the problem is. Yes, direct mail will still probably get you some conversions. And, yes, direct mail might even get you a decent response rate, but what direct mail isn’t doing is staying cost effective. (more…)