Jul 06
answer customer questions

5 Ways to Answer Customer Questions Before They Ask

Created by Kendall Casas

There’s nothing more frustrating than getting asked a question by a customer that you’ve already answered. There’s also nothing more embarrassing than realizing you don’t have these answers available for them. We briefly went over this when we talked about how to make your real estate investing website more credible, but let’s go over it more in depth.

Why is it so important to answer customer questions early on? There are a few reasons:

  1. It makes you more credible
  2. It makes them feel self-sufficient
  3. It frees up time from you needing to answer the same question over and over

There are lots of different strategies to connect with your target audience through content and community management. In this article we’re going to go over the top 5 ways to answer customer questions before they ask! Let’s get started.


Feb 22
local ranking issues with real estate investing websites featured image

5 Local Ranking Issues with Real Estate Investing Websites (and how to fix them)

Created by Kendall Casas

As a real estate investor, ranking locally is crucial for getting leads to your business. If you’re not an online marketer then local ranking issues with real estate investing websites is inevitable. Trust us, it’s more common than you’d think. The solution isn’t necessarily to boost your SEO efforts. Let’s go over how to trouble shoot you local ranking issues so you can get back to the top of Google searches in your target area! (more…)

Jan 26
grow your motivated seller leads fast

Growing Your Own Organic Motivated Seller Leads

Created by Kendall Casas

What the heck does organic website traffic mean and how does it relate to online motivated seller lead generation for real estate investors? We’re going to talk about how investors are getting an incredible amounts of leads online (at a super low cost) all using a website for organic lead generation.

Wow that was a mouthful. Let’s start it from square one… (more…)

Jan 19
website building and seo

3 Reasons Why Investors Are Afraid of Website Building and SEO (And Why You Shouldn’t Be)

Created by Danny Johnson

Catching leads is like skinning a cat: there’s a million ways to do it. And as an investors, we each have our own favorite methods. However, in the digital age, it’s important to have a great digital marketing strategy. Have some reservations? Trust me, you’re not alone. Here are the top 3 reasons website building and SEO scare investors.

 “I Don’t Understand All That Tech Mumbo-Jumbo”


Dec 29
how to rank a real estate investor website for thousands of keywords

How To Rank A Real Estate Investor Website For Thousands of Keywords

Created by Kendall Casas

If you don’t have traffic to your website, you won’t have leads.  Many think there’s magic to ranking a website in Google.  We do consider content marketing “magic” but it’s simple to do and will allow you to rank for thousands of motivated keywords over time.

We’re going to go over how to rank a real estate investor website for thousands of keywords like the pros do. Believe us, it can be done. If you take these tips and do them right, you’ll be dominating your local searches!

In fact, Danny’s website ranks for thousands of keywords. The trick is not doing what everyone else is doing. How many other real estate investors are also publishing articles with the keyword “We Buy Houses”? The answer is a lot. There are so many because that’s too broad of a keyword. But we’ll talk about that further down. (more…)

Sep 22
5 tips to increase google ranking for real estate investors

5 Tips to Increase Google Ranking for Real Estate Investors

Created by Kendall Casas

It’s no secret that search engine optimization is a key element for online marketing. When it comes to increasing Google ranking for real estate investors, you need to know SEO front and back. If you need a refresher, check out our SEO Guide for Real Estate Investors!

In this article, we’re going to give you the top 5 tips to increase Google ranking for real estate investors so that you can get your business in front of more motivated sellers. (more…)

Sep 09

Top 5 Digital Marketing Strategies for Real Estate Investors

Created by Kendall Casas

Let’s face it, online leads are better leads. If you want to get the best online leads, you need to bump up your digital marketing. That’s why we’re going over the top 5 digital marketing strategies for real estate investors so that you can dominate your online market and start generating leads asap.

Before we can start talking about digital marketing strategies for real estate investors, you first need to know what digital marketing even is. As simple as it seems, digital marketing is just that – the actions you take online to meet your overarching marketing plan’s success. (more…)

Sep 08
calculating your real estate investing seo roi

Real Estate Investing SEO: Calculating your ROI

Created by Kendall Casas

Real estate investing SEO takes time to make, and time to rank. At least 4 – 9 months after starting (and doing it consistently) you should start to see organic traffic increasing. The most important thing is to not get discouraged during that time and assume it’s not working. In fact, the more you do the better. To keep you chin up during the beginning, here are some actionable tips to calculate the ROI of your real estate investing SEO. That way, you’ll know the time and patience were all worth it!

Focus on Conversions


Sep 06
using ppc to boost seo for real estate investors

Using PPC to Boost SEO: Real Estate Investing Guide for High Quality Visitors

Created by Kendall Casas

In real estate investing, your marketing is all about getting your name out there to motivated sellers and other investors. You know how important SEO and PPC are, but did you know you an use PPC to boost SEO in your marketing strategy online?

SEO (search engine optimization), is all of your on-page and blog content that leads back to your services and establishes your online presence. For real estate investors, that’s all of the things that motivated sellers read and click on to be taken to your website when they make a Google search like “sell my house for cash“. So, of course, SEO is an essential part of having a business website for online lead generation. But what good is that content if no one is finding it, reading it, or interacting with it? (more…)

May 04
area landing pages to expand your real estate investing business

Area Landing Pages: Expanding your Real Estate Investing Business

Created by Kendall Casas

What Are Area Landing Pages?

Let’s start at the beginning before we dive into this. Area landing pages are a way to show that your real estate investing business operates in different local areas. Basically, area landing pages are additional pages on your website that are specifically made for one location. We’ll talk about that more further down.

For now, let’s see if you even need area landing pages. The businesses that get the best use of area landing pages are SABs or a single-locations service area businessAccording to Moz, a SAB business is: (more…)